The CCC Digital Skills Survey


In today’s world, large, medium, and small organizations all rely on some form of IT and technology to meet the goals of their business and the needs of their customers. Strategic choices are made and plans executed daily.

Maintaining competitive advantage is a common strategic approach taken by many organizations. In turn, this should lead to a return of profits to shareholders. However, is a strategy based on maintaining competitive advantage enough to survive during this digital revolution?

Should an organization continue to focus on returning maximum profits to their shareholder in the short-term at the expense of investing in new ideas, fostering innovation and ultimately finding new business models underpinned by the latest in digital technology?

Should organizations and individuals do more to understand the current wave of change, to adapt and to innovate their business models supported by digital technologies?


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